The new online tool revolutionizes the AV Industry by offering the ability to visually configure products; build and save parts lists; and specify mounts and accessories!

Minneapolis, MN. USA -- Chief Manufacturing, the industry leader in projector, monitor and flat panel TV mounting solutions, is excited to announce the launch of its latest web innovation - MOUNTBUILDER™ Product Configurator for Projector Mounts, Flat Panel Mounts and Accessories.

"We are often told by customers that we offer so many mount accessories and applications that it's hard to know which accessories to choose for each application," said Laurie Englert, Director of Marketing. "With the goal of making this easier for the customer, the team went to work and came up with this incredible concept. We've shown it to customers and they are thrilled to get a visual tool of the many different options."

MOUNTBUILDER is an online tool that will revolutionize the way mounts are selected and specified. Users go to the Chief website and walk through a logical sequence of steps for building a mount configuration that visually appears before them on their computer screen. Drop distance and weight capacity are automatically calculated as parts are added. A parts list is also generated, with the ability to edit parts and quantities. The tool allows users to log in and create a password so they can save configurations for proposals or future jobs.

Key Features of MOUNTBUILDER:

• Visually builds an installation
• Builds a parts list
• Auto-calculates weight capacity and drop distance
• Saves configurations for future use
• Creates a PDF with image for proposals
• Includes Chief's Easy Bid Spec Form

The Chief Web Development team created MOUNTBUILDER in an effort to further ease product selection, bids and ordering for Chief customers. The 8-month development cycle was challenging, but also exciting for the team.

Historically, Chief leads the industry with innovative tools, including its popular MountFinder™ Manufacturers Cross Reference Database that is updated daily and has the largest selection of flat panels and projectors in the industry.

MOUNTBUILDER currently offers a selection of ceiling mounts and accessories for projector and flat panels. Future phases will include modules for flat panel wall mounts; Carts and Stands; Monitors and Totally Custom Solutions.

Build Winning Combinations with MOUNTBUILDER at this year's InfoComm 2008, Booth C1224.