ATLANTA (CEDIA Expo 2010, Booth 2406) - Sept. 23, 2010 - Epson America today announced two new home theater projectors designed for the custom AV installer channel, the PowerLite Pro Cinema 9350 and 9700 UB. These native 1080p home theater projectors feature Epson’s latest 3LCD™ technology with C2Fine® chip sets for amazing color and detail, high contrast ratios and road-tested reliability. With a host of value-add features and Epson’s award-winning customer service and support, the Pro Cinema 9350 and 9700 UB offer full-featured solutions for professional installers.

The Pro Cinema 9350 and 9700 UB offer an exceptional home theater experience with state-of-the-art image quality and performance in each of their respective categories. Both projectors feature deep blacks and bright images with contrast ratios up to 50,000:1 and 200,000:1, respectively. The projectors come equipped with professional-level color tools, including ISF calibration and color isolation, allowing installers and calibrators to fine-tune picture quality and match output with front projection screens. As the number-one selling projector brand worldwide[i], Epson stands behind these projectors with its industry-leading customer service and support, ranking as the number one Home Video company in the annual "Supplier Loyalty Report" by the consumer electronics industry publication inside track for three consecutive years.

"Today’s home theater market is extremely competitive, and Epson is committed to developing high-quality, high-performing products that help the custom installation channel stay ahead of the game," said Marge Ang, senior product manager, Epson America. "We are continuing to pack our Pro Cinema projectors with a slew of value-add features, technology and service in order to deliver the programs and initiatives dealers need to help drive sales."

Epson Pro Cinema 9350 The Pro Cinema 9350 offers a high-value, customizable home entertainment experience. Enclosed in a black and silver case, it features Epson’s C2Fine chip set for higher contrast of up to 50,000:1 for amazing color and detail. The projector features an exclusive Dynamic Iris system which also contributes to the improvement in contrast by controlling light on a frame-by-frame basis at up to 60 times per second. In addition, the Pro Cinema 9350 offers higher brightness of up to 2,000 lumens color and white light output.

Epson Pro Cinema 9700 UB As the step-up model, the Pro Cinema 9700 UB adds several technology enhancements, making it the ultimate solution in image quality for custom installers. It features a dual-layered auto-iris to control light reduction rates more effectively, as well as Epson’s D7 chip set and UltraBlack™ technology to produce superb black levels and vivid images. And with brightness of 1,600 lumens color and white light output, the projector delivers deep blacks and crystal clear detail.

The Pro Cinema 9700 UB also offers Epson’s Super-resolution technology for enhanced picture quality and FineFrame™ technology for smoother frame interpolation, sharper video quality and the elimination of judder. The projector also includes a built-in Silicon Optix HQV Reon-VX video processor and PW390 scaler to ensure a smoother picture. In addition, the Pro Cinema 9700 UB offers pre-set color space selection to set color gamut according to geography and source material and is now usable with two types of anamorphic lenses (fixed and movable sled) to project true 2.35:1 and 2.40:1 widescreen images without black bars above and below the picture.